MELA QUI is the new initiative launched by Gullino to promote organic apples, with a view to positioning apples grown in the Piedmont region at the top of the global production market. The MELA QUI project involves producers from the foothills regions at between 400 and 600 metres of altitude, from Pinerolo to Cuneo, including the Saluzzo and Cuneo regions, and part of the Turin area: producers that Gullino has selected for the quality of their products, and for the sensitivity shown to environmental issues and consumer health.
The MELA QUI varieties are all cultivated according to methods with a low environmental impact.
These varieties are either undergoing organic certification, or are already certified. Only apples that are naturally resistant to disease can be selected to be MELA QUI apples, guaranteeing a significant reduction in the use of phytosanitary products (pesticides), ultimately producing crops with zero residues. The MELA QUI project meets the ever-evolving needs of consumers who are looking for genuine
products inspired by tradition, promoting the rediscovery of the territory whilst respecting the environment. For all of these reasons, the MELA QUI project is particularly focused on the world of children.
Good-sized red apple, bright red skin colouring, with a crisp, firm and juicy flesh. Sweet and aromatic flavour, with balanced acidity. It boasts excellent post-harvest behaviour.
Apple with red colouring on 90% of the skin. This medium-sized apple has a sweet, crisp, delicate, juicy and compact flesh. Balanced and aromatic flavour.
A red apple with an intense, attractive colour. Of medium size, it has a dry flesh and a delicious, balanced flavour. Excellent conservation after picking.
A red, medium-sized apple with a very firm, crisp and juicy flesh. Delicious, tart and aromatic flavour. Excellent conservation after picking.
Apple with an intense, streaked red skin colouring. Medium sized, with a firm, crisp and moderately juicy flesh. With a delicate aroma and a very sweet flavour.
A medium-sized, round apple with a red colour and vertical streaks on the skin. Crunchy, juicy flesh which is creamy yellow in colour, sweet aromatic flavour and slightly tart edge.